Thursday, July 11, 2013

What is Link Wheel in SEO

What is the importance of Link Wheel in Search Engine Optimization  ?

Link Wheel is basically an internet marketing strategy adopted by all website owner or promoter and widely used for SEO purposes. It is not a new idea (concept may be new for beginners) rather it Is an old SEO strategy invent by some web experts. The main concept of a link wheel is to create a structure of links in a manner in which websites or blogs are linked with each other by flowing link to next website and came back to main website (first website i.e. website -1) as shown in picture.


Wheel of links = Link Wheel

In this structure we started our link wheel from website- 1 and its link flows to website -2. Website- 2’s link flows to website-3 and website -3’s link flows to website -4. Then website -4’s link flows to first one that is website -1 and stopped here. It creates a wheel of websites or links so called Link Wheel

In the above the pattern of link wheel you have seen that links flows from one to another and finally link or meet to targeted website which required promotion.  It is a great way to get a huge amount of traffic to individual’s websites and it also helps in generating back links or inbound links for websites main page, which mean PR (Page Rank) comes to website which basically given by search engines.
As we already know this strategy comes under the search engine optimization category and web experts used Link wheel to getting traffic, creating backlinks, acquiring PR, to instant cache of website by search engines and so on. This is known as Internet Marketing Strategy. However, sometimes people create link wheel by using social media sites and link flows to one social site to other social site and finally link to first (main) social site, the strategy known as SMM (Social Media marketing). According to SEO experts,  maximum effectiveness of link wheel can attain by using social media sites in link structure.
Why use Link Wheel

Link wheel is a different and powerful way for creating backlink for a website instead of other approaches which are also good but not sustain sometimes. In link wheel usually we used high pr blog sites or article sites or Web 2.0 sites so the effectiveness is more better that other (as says in previous statement). It returns links back or reciprocal links from other sites which are generally high PR sites and web 2.0 sites that we create. In a link wheel if one link cached by search engine than Crawler (say a program or algorithm of search engine which check the links and index them) goes to other links too and cached them also, so it is very good way to get cached all links easily or instantly by Search Engines.

Abbreviation:
Cache – Indexing by Search engine
Crawler – A program or bot which has predefine work that is to visit URL.
SE – Search Engine
SEO – Search Engine Optimization
SMM – Social Media marketing



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