Thursday, July 11, 2013

SEO Forces Google Spider to Crawl Website


Search Engine Optimization (* SEO *) is an “organic” or non-paid service on the internet. SEO Involves step-by-step proceeding ahead and ahead on Search Engine Ranking Page (SERP).Results. This is a slow or time-taken process but more effective and stable, as it is free service so 90% website promotion is done through this operation This easy process rank up our website on the search engine’s ranking position through some “natural” techniques which we describe below and these helps to index our web pages in search engine Database or crawled by Google.

There are two techniques which we use while optimizing Website :
Off-Page Optimization
On-page Optimization

Both Search Engine Optimization Techniques are well-known and in fact these are only two subjects of a SEO concept as it also involves various general ways to increase site’s ranking like Social Media Marketing (SMM), Pay-Per-Click (PPC) or paid optimizing and Search Engine Submissions. These both technologies can simply enhanced your website popularity using the relevant keywords and make it W3c compliant.

Off-Page Search Engine Optimization Services: This is a technology in which a SEO Analyst is working as a link builder of your website and builds link and enhance ranking factor for your website by using some SEO process
which are as follows:



Directory Submission
Social Bookmarking Marketing (SBM)
Article Submission
Profile Submission
Forum Marketing or Forum Posting
Link Building
Blog Submission or Blogging
Press Release Submission
Blog Commenting
Link Wheel Creation
RSS (Really Simple Syndication) Submission
Classified Marketing or Classified Submission


On Page Search Engine Optimization Services : This SEO technology refers to the editing of a actual codes, content and text of a web page or web site according to relevant with search keywords. It efforts on intelligently adding of Title Tag, Keywords, Description, Images and Alt tags, Link and other web page elements to request the spider of Search Engine to crawl and it affect the ranking position of your website. This strategy includes these operations :

Website Analysis
Content
Meta-Tags Analysis
Title Tag Optimization
Keyword optimization and Keyword Analysis
Image Optimization and Alt Tag
Heading Tags
Proper Linking of internal WebPages
Sitemap creation
W3c validation
Google Analytics
Local Business Center
Webmaster Tool

Is Domain Age Has metter in Ranking...?

This question has become a hotly debated matter for internet marketers. Whether the domain age subject for good SEO (Search engine optimization) results on search engine or it is just a myth? I overcome from all misconceptions and distraction articles all over the internet (which 60% from the domain sellers, domain provider companies or other profitable organizations etc) and got the final factor (which is accurate as stated by Google’s Web Spam team leader or Google engineer – Matt Cutts ) which I want to disclose to all SEO marketers. Objective might be to guide the beginners, maximize the knowledge of intermediate or to minimize the disturbance about domain age. Once again the issue is does domain age matters for SEO ranking.

Myth: Many forums and bloggers all over the internet by their own post, websites, and articles said that Domain age really matters when it comes to the concept of SEO.

Fact: 
Sorry! If a Domain contains unique and quality content then there is no problem while ranking on  Search engine, if your domain is just 5-6 months old and it will able to compete the domain which is 5-6 years older (due to quality of website and Google love to see good content site. Not only Google every search engine fill fascinated to rank the site which involve Good quality, unique content and relevant updating time to time with new content.

Myth: older registered domains perform well than newer domain in search results and older domain gets extra favor of search engine due to their age.

Fact: Again Sorry! ). You should just go through your On page work and create relevant Meta title, Meta keywords and meta description according to match the keywords which are on Content of your website. This is the 1 Key to win over this myth. A search engine first sees the Meta Title of a website. Other factor may Meta keyword and description. Again most important factor is Content with relevant keywords (no problem if keywords are short or long tail).

What is Link Wheel in SEO

What is the importance of Link Wheel in Search Engine Optimization  ?

Link Wheel is basically an internet marketing strategy adopted by all website owner or promoter and widely used for SEO purposes. It is not a new idea (concept may be new for beginners) rather it Is an old SEO strategy invent by some web experts. The main concept of a link wheel is to create a structure of links in a manner in which websites or blogs are linked with each other by flowing link to next website and came back to main website (first website i.e. website -1) as shown in picture.


Wheel of links = Link Wheel

In this structure we started our link wheel from website- 1 and its link flows to website -2. Website- 2’s link flows to website-3 and website -3’s link flows to website -4. Then website -4’s link flows to first one that is website -1 and stopped here. It creates a wheel of websites or links so called Link Wheel

In the above the pattern of link wheel you have seen that links flows from one to another and finally link or meet to targeted website which required promotion.  It is a great way to get a huge amount of traffic to individual’s websites and it also helps in generating back links or inbound links for websites main page, which mean PR (Page Rank) comes to website which basically given by search engines.
As we already know this strategy comes under the search engine optimization category and web experts used Link wheel to getting traffic, creating backlinks, acquiring PR, to instant cache of website by search engines and so on. This is known as Internet Marketing Strategy. However, sometimes people create link wheel by using social media sites and link flows to one social site to other social site and finally link to first (main) social site, the strategy known as SMM (Social Media marketing). According to SEO experts,  maximum effectiveness of link wheel can attain by using social media sites in link structure.
Why use Link Wheel

Link wheel is a different and powerful way for creating backlink for a website instead of other approaches which are also good but not sustain sometimes. In link wheel usually we used high pr blog sites or article sites or Web 2.0 sites so the effectiveness is more better that other (as says in previous statement). It returns links back or reciprocal links from other sites which are generally high PR sites and web 2.0 sites that we create. In a link wheel if one link cached by search engine than Crawler (say a program or algorithm of search engine which check the links and index them) goes to other links too and cached them also, so it is very good way to get cached all links easily or instantly by Search Engines.

Abbreviation:
Cache – Indexing by Search engine
Crawler – A program or bot which has predefine work that is to visit URL.
SE – Search Engine
SEO – Search Engine Optimization
SMM – Social Media marketing